E+I Careers: TikTok Manager

Job Title: TikTok Manager
Location: Remote
Type: Contract

About Ellsworth & Ivey

Ellsworth & Ivey is a contemporary fashion brand specializing in custom knitwear for a diverse range of clients, including retail stores, country clubs, collegiate programs, resorts, and more. Our brand is known for its high-quality craftsmanship, attention to detail, and personalized service, offering a unique approach to customizable knitwear. We are passionate about providing exceptional experiences and products that embody sophistication and style.

Summary

Bring Ellsworth & Ivey to life on TikTok! In this role, you’ll create fun, fresh, and trendsetting content that shares our story, celebrates our Americana-inspired designs, and builds deeper connections with our community. From highlighting our custom knits to giving a behind-the-scenes peek at the design process, you’ll help shape Ellsworth & Ivey’s voice on TikTok and Instagram Reels while driving brand awareness, engagement, and growth.

Key Responsibilities

TikTok Content Creation

Serve as a creative face (and/or voice) of Ellsworth & Ivey’s TikTok presence.
Conceptualize, film, and edit engaging short-form videos that feel TikTok-native in tone, pacing, and style.
Create content that is: brand-focused, product-focused, custom-knit storytelling, founder/behind-the-scenes, retail-focused, and aspirational while staying true to Ellsworth & Ivey’s design aesthetic.
Produce 5+ videos per week aimed at building brand awareness, engagement, and conversion.

Content Strategy & Channel Structure

Develop a repeatable content strategy and structure for Ellsworth & Ivey’s TikTok account.
Define content pillars, recurring formats, and a consistent posting cadence.
Partner with the marketing team to ensure content supports product launches, seasonal collections, and custom campaigns.

Influencer & Community Collaboration

Assist with influencer/creator outreach and coordination for TikTok collaborations.
Support ongoing community-building by incorporating UGC, customer highlights, and brand partnerships.
(Optional add-on) Affiliate Program Management: coordinate with TikTok affiliate creators, track performance, and provide insights for growth.

Community Engagement

Monitor and respond to comments and DMs to nurture Ellsworth & Ivey’s TikTok community.
Surface audience insights and feedback to inform ongoing creative direction.

Content Editing & Team Support

Edit and repurpose TikTok content for Instagram Reels and other platforms.
Collaborate with the marketing team on seasonal promotions, in-store events, and custom initiatives.
Ensure all content is aligned with Ellsworth & Ivey’s brand identity, voice, and marketing calendar.

Performance Reporting & Invoicing

Track and report weekly content performance, audience engagement, and reach.
Provide insights on what’s working and recommendations for optimization.
Submit a monthly invoice and recap including:
Hours worked (tracked weekly)
Content completed
Key performance highlights and insight

TikTok Shop Management

Tag products in videos and optimize for conversion.
Keep storefront updated with latest launches.
Track TikTok Shop revenue and report on performance.
Paid Ads Support
Assist in setting up and managing TikTok paid campaigns.
Provide creative input and/or edit ads to align with campaign goals.
Share analytics on ad performance.

Expanded Influencer Coordination

Manage outreach and activation of influencer/affiliate partnerships.
Track performance and revenue driven by influencer content.

Qualifications:

Proven experience managing TikTok and Instagram Reels content for brands, with a strong portfolio of successful campaigns.
Deep understanding of TikTok trends, editing styles, sounds, transitions, and audience behavior — with the ability to develop a long-term content vision and strategy.
Proficiency with video editing tools such as CapCut, InShot, Adobe Premiere Pro, or similar, as well as Canva and Adobe Creative Suite for graphics and text overlays.
Strong leadership and team management skills — able to guide content creators, freelancers, and internal marketing teams.
Expertise in short-form video production, including concept development, filming, editing, and optimization for engagement and conversions.
Ability to create, oversee, and ensure brand-aligned storytelling that showcases Ellsworth & Ivey’s collections, custom designs, and brand values.
Skilled in analytics: interpreting TikTok and Instagram insights, measuring content performance, and translating data into actionable strategy.
Experience in influencer and creator management, including outreach, coordination, and performance tracking.
Excellent written and verbal communication skills; able to write and edit on-brand captions, scripts, and content briefs.
Strong project management skills — organized, detail-oriented, and able to manage multiple campaigns simultaneously.
Comfortable in front of the camera when needed, with a keen eye for coaching and mentoring others in content creation.
Self-starter with entrepreneurial mindset; thrives in fast-paced, evolving environments.

You Are:

Strategic, forward-thinking, and able to translate brand vision into compelling TikTok content.
Highly creative, visual, and design-minded, with a deep understanding of storytelling and aesthetics.
Insightful and data-driven — always looking for ways to optimize performance and innovate.
Collaborative, approachable, and skilled at leading a team while maintaining brand consistency.
Passionate about fashion, craftsmanship, and building a brand that resonates online.

How to Apply: